Media & Entertainment
Digital solutions that power smarter factories, efficient fleets, and sustainable growth.
Driving the Future of Media & Entertainment
Deliver immersive, scalable, and intelligent media experiences, from initial content ingest through global distribution and consumption, combining AI-driven engineering, automation, intelligent orchestration, and quality assurance.
We provide sophisticated personalization services by leveraging content graphs that map relationships among content, users, and contexts. Our frameworks enable A/B testing and multivariate optimization at scale.
40% Faster time to publish
with a multi-tenant, scalable, cloud-native IP-based OTT platform
50% Reduction in manual processes
Implemented an AI bot to automate use cases for service requests
30% TCO Reduction
Streamlined processes with a Center of Excellence
1M+ App Downloads
For a leading Live and On-demand sports streaming platform
Industry Challenges We Solve
Fragmented content pipelines across OTT, IPTV, and broadcast
Rising expectations for real-time, multi-screen viewing experiences
Complexity in royalty attribution and digital rights management
Need for localized, hyper-personalized content delivery
Inefficiencies in legacy product maintenance and feature velocity
Lag in adopting AI/ML-driven engineering and operations
Our Offerings
OTT/Streaming Platforms
End-to-end platform engineering for content delivery, viewer experience optimization, and monetization strategies.
Broadcast Modernization
Legacy system transformation, IP-based workflows, and cloud-enabled broadcast operations.
AdTech and Campaign Ops
Programmatic advertising infrastructure, campaign management systems, and attribution analytics.
Royalty Management for Digital Assets
Calculating splits and paying royalties accurately to avoid legal challenges.
Metadata & Content Supply Chain
Automated metadata enrichment, content rights management, and supply chain orchestration.
CX Personalization
Recommendation engines, audience segmentation, and personalized content discovery experiences.
Audience Analytics
Behavioral insights, engagement metrics, and predictive analytics for content strategy.
Local Inserts
Solution for local inserts in streaming, focused on language, localization, personalization, and culturally relevant engagement.
Why Ness ?
Deep Media Expertise
Decades of experience across sports, broadcast, gaming, OTT, and content services.
AI + Engineering DNA
AI solutions are deployed across the content lifecycle to drive efficiency and enhance discovery.
Strong Partnerships
Deep relationships with hyperscalers, ISVs, and media-tech enable co-innovation, validated solutions, and accelerated time-to-value for complex implementations.
Full-Stack Innovation
Our portfolio of accelerators, frameworks, and reference architecture reduces implementation risk and enables consistent, high-quality delivery across engagements.
Global Delivery + Local Insight
Hybrid delivery with engineering centers and M&E SMEs across regions.
Featured Experts
Mitesh Dasani
Engineering Leader – Media & Entertainment
Gaurav Gosain
Media & Entertainment Industry Leader
Ganesh Venkataraman
Media & Entertainment Industry Leader
Shailendra Singh
Media & Entertainment Industry Leader
Case Studies
Modernizing Music Operations at Scale for a Global Music Leader
Client Overview: The client is the world’s leading music company, operating across recorded music, publishing, merchandising, and audiovisual content in more…
How a Leading Global Education Organization Modernized Digital Learning for Adaptive, AI-Powered Scale
Client Overview: A leading global education and assessment organization serving learners, educators, and institutions across more than 170 countries set out…
From AI Silos to Shared Intelligence: Enabling 1300 Users with a Secure Managed AI Layer
Client Overview: The client is a multibillion-dollar, growth-oriented independent oil and gas firm specializing in the acquisition, development, and operation of…
Strategic Partnerships That Drive Innovation
Collaborating with industry leaders to deliver cutting-edge digital solutions.
Insights
OTT streaming industry is pivoting towards its next generation of digital content distribution & consumption
Enabling Service Differentiation in OTT Video Streaming Services
How GenAI is transforming content creation and syndication in e-commerce
Revolutionizing the future with Generative AI
Learning Ecosystem: An Accelerated Move Toward Digital
Let’s Engineer What’s Next. Together.
Partner with us to build intelligent solutions faster and smarter — we’re ready when you are.