# Media & Entertainment

Digital solutions that power smarter factories, efficient fleets, and sustainable growth.

## Driving the Future of Media & Entertainment

Deliver immersive, scalable, and intelligent media experiences, from initial content ingest through global distribution and consumption, combining AI-driven engineering, automation, intelligent orchestration, and quality assurance.

We provide sophisticated personalization services by leveraging content graphs that map relationships among content, users, and contexts. Our frameworks enable A/B testing and multivariate optimization at scale.

### 40% Faster time to publish

with a multi-tenant, scalable, cloud-native IP-based OTT platform

### 50% Reduction in manual processes

Implemented an AI bot to automate use cases for service requests

### 30% TCO Reduction

Streamlined processes with a Center of Excellence

### 1M+ App Downloads

For a leading Live and On-demand sports streaming platform

## Industry Challenges We Solve

### Fragmented content pipelines across OTT, IPTV, and broadcast

### Rising expectations for real-time, multi-screen viewing experiences

### Complexity in royalty attribution and digital rights management

### Need for localized, hyper-personalized content delivery

### Inefficiencies in legacy product maintenance and feature velocity

### Lag in adopting AI/ML-driven engineering and operations

## Our Offerings

### OTT/Streaming Platforms

End-to-end platform engineering for content delivery, viewer experience optimization, and monetization strategies.

### Broadcast Modernization

Legacy system transformation, IP-based workflows, and cloud-enabled broadcast operations.

### AdTech and Campaign Ops

Programmatic advertising infrastructure, campaign management systems, and attribution analytics.

### Royalty Management for Digital Assets

Calculating splits and paying royalties accurately to avoid legal challenges.

### Metadata & Content Supply Chain

Automated metadata enrichment, content rights management, and supply chain orchestration.

### CX Personalization

Recommendation engines, audience segmentation, and personalized content discovery experiences.

### Audience Analytics

Behavioral insights, engagement metrics, and predictive analytics for content strategy.

### Local Inserts

Solution for local inserts in streaming, focused on language, localization, personalization, and culturally relevant engagement.

## Why Ness ?

### Deep Media Expertise

Decades of experience across sports, broadcast, gaming, OTT, and content services.

### AI + Engineering DNA

AI solutions are deployed across the content lifecycle to drive efficiency and enhance discovery.

### Strong Partnerships

Deep relationships with hyperscalers, ISVs, and media-tech enable co-innovation, validated solutions, and accelerated time-to-value for complex implementations.

### Full-Stack Innovation

Our portfolio of accelerators, frameworks, and reference architecture reduces implementation risk and enables consistent, high-quality delivery across engagements.

### Global Delivery + Local Insight

Hybrid delivery with engineering centers and M&E SMEs across regions.

## Featured Experts

### Mitesh Dasani

Engineering Leader – Media & Entertainment

### Gaurav Gosain

Media & Entertainment Industry Leader

### Ganesh Venkataraman

Media & Entertainment Industry Leader

### Shailendra Singh

Media & Entertainment Industry Leader

## Case Studies

### Modernizing Music Operations at Scale for a Global Music Leader

Client Overview: The client is the world’s leading music company, operating across recorded music, publishing, merchandising, and audiovisual content in more…

### How a Leading Global Education Organization Modernized Digital Learning for Adaptive, AI-Powered Scale

Client Overview: A leading global education and assessment organization serving learners, educators, and institutions across more than 170 countries set out…

### From AI Silos to Shared Intelligence: Enabling 1300 Users with a Secure Managed AI Layer

Client Overview: The client is a multibillion-dollar, growth-oriented independent oil and gas firm specializing in the acquisition, development, and operation of…

## Strategic Partnerships That Drive Innovation

Collaborating with industry leaders to deliver cutting-edge digital solutions.

## Insights

### OTT streaming industry is pivoting towards its next generation of digital content distribution & consumption

### Enabling Service Differentiation in OTT Video Streaming Services

### How GenAI is transforming content creation and syndication in e-commerce

### Revolutionizing the future with Generative AI

### Learning Ecosystem: An Accelerated Move Toward Digital

## Let’s Engineer What’s Next. Together.

Partner with us to build intelligent solutions faster and smarter — we’re ready when you are.